what we do

We create compelling copy. It's a specialist skill. One not usually found in-house, except in media, advertising and marketing organisations

Our starting point is your audience, the message you want to give, the effect you want to achieve. And, of course, the medium you've chosen

Web copy is different from ad copy. A manual doesn't follow the same conventions as a background briefing. A speech is written differently from a press release. A brochure works one way, a white paper another

Some audiences need a short sharp overview. Others want to delve deep and detailed. We write to meet their requirements and your objectives