how we work

What sells a product or a service are its benefits

Translating product features into benefits is tough. You must hook and land your audience using as few words as possible, or you risk losing their attention

We work with you to distil and refine your benefit messages

We translate those messages into compelling words, tuned for the audience and the medium

That copy is developed for your approval. Then we supply it to your designer or webmaster*, and we work with them to make sure the copy fits the design, the design fits the copy


*We can recommend both print and web design companies if asked