words that work

Every day, business writes millions of words. Those words must work. That's 'work', as in earn-their keep'

What makes them work? They must:
• Use language the audience relates to
• Convey a message the audience wants to hear
• Talk benefits, not features
• Clarify, not confuse
• Be easy to read

Write's role is to provide you with words that work. Profitably. Our words:
• Communicate quickly, clearly, compellingly, concisely
• Are easy to read, understand and recall
• Encourage your audience to do business with you

At Write, we sweat every word. Because the real secret is to use as few words as possible. The more words you write, the less likely they are to be read

If you need writing, you need Write

A favourite quote ­ 
"I am sorry to write such a long letter. I didn't have time to write a short one."
Variously attributed to Mark Twain, Proust, Pliny the Younger, Winston Church